Set the score straight with your offer to coatings customers
When profit margins are shaky thin, you can blame it on assumptions. When we lose business we deserved to have, again, blame it on assumptions. Assumptions are dangerous but they are avoidable. Instead, take less for granted and swiftly shift the spotlight on your proposals from cost to unquestionable value. By taking the road less traveled you’ll win more business and make more money doing it...Read More