Why customers secretly expect more
We’re all being conditioned to expect more and more—whether we realize it or not. It doesn’t matter if you’ve ordered a sandwich or your next curing oven; we want a better one than the last. What was “great” yesterday is only “good” today, and very likely mediocre tomorrow. The effects of heightened expectations can be problematic if you’re not aware. They spill over into the workspace and ca...Read More