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Marketing

25 Industrious news bits challenge YOU to connect the dots

It’s not so much in the collecting of the dots as it is in the connecting a link to your business that matters. Just last week one of my favorites, the best selling business author, Seth Godin wrote “Connecting dots, solving the problem that hasn't been solved before, seeing the pattern before it is made obvious, is more essential than ever before. Why then, do we spend so much time collecting dot...
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From compliance to machinist mantras, four takeaways

Quips of recent posts save you time; enlarge your head Want to feel industrious? Here’s fresh insight for your business. Summaries of our last four posts optimized for faster reading. You decide if you need more. There’s a link after each one that will take you to the original story. 1. EPA gives way to EMS Born in the wake of elevated concern about environmental pollution, the EPA was established...
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3 Trends support funding email marketing

Plus 8 strategic advantages Business-to-business marketers continue to shift resources from traditional sales and marketing tactics to online. With websites improving (and social media still out with jury) industry loves the ROI of email marketing. It’s a cost-effective way to stay in touch with customers and cultivate new leads. Here are three factors that are trending, and later I describe eigh...
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21 News bites offer insight and direction

Once again, action precedes clarity What can one glean from a collection of seemingly unrelated news bites? Perhaps the better questions are: What’s important enough and what is motivating enough to influence our thoughts and future actions anyway? You can’t make sense of someone, or some thing, without effort and some engagement. You have to take action. Get it from Karl E. Weick, organizational...
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Stickiness trumps persistence

Align your organization for optimal success/resilience With so much pressure and so many forces at work on your business it’s easy to come unglued. Consider your customer; supply chain risk frequently represents their number one threat to revenue. How does your list compare? The better question is how do you keep it all together? The bond that eludes us To deal with such marketplace pressure, I...
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Four takeaways you can’t beat.

Snapshots from our best posts in recent months. Knowledge and know-how helps us navigate a complex world. But information is useless if we don’t have time to consume it. Here’s the solution. Each quarter you’ll find a summarization post (like this one) that features three or four of the best Bastard posts of the last period. Short, to the point, and with a new takeaway. Now you’re feeling industri...
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Give your sales strategy a huge leg up!

Dive deep for more customer insight. The purpose of your business is to create customers. In fact, it is the customer who determines what your business is. Obviously customers are crucially important to sales efforts. But don’t we need to understand more about what makes them tick? Don’t we need to know more about the perceptions that ultimately drive their opinions and decisions? Would it help i...
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Lessons from the state of the art

Inspiration from the making of Apple products. We can learn a lot from Apple. We would all do well to take a close look at how this company has been changing the game of making and delivering successful products to the marketplace over and over again. From idea to supply chain, no one’s doing it any better than Apple. I’d be asking myself, when was the last time WE acted on a creative idea? And, “...
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