Marketing Archives

The Intrinsic Value of Brand Representations

In an era where visual clutter vies for our attention, the intrinsic value of brand representation extends far beyond a mere logo or an aesthetically pleasing color scheme. It encapsulates ethos, promises, and an unspoken contract between the company and its clientele. It is, in the truest sense, the lifeblood of any enterprise that aspires to last, to resonate, and to endure. Building Beyond t...
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Epi 43: Marketing & Emotional Branding with Kevin Flynn

In episode 43 of The Industrious Podcast, co-hosts Joe and Vince Todd, Jr. are joined by Kevin Flynn, President of CVR in Indianapolis. Tune in as Kevin shares the constants in marketing and business, and how AI is changing his industry.
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Epi 28: Kyle Milan on winning at industrial marketing

In episode 28 of The Industrious Podcast, co-hosts Joe and Vince Todd, Jr. are joined by @KyleMilan of MFG Tribe and Technical Sales University. From digital marketing to tradeshow etiquette, you don’t want to miss Kyle’s top tips to propel your business forward. “How do we stand out against everyone in this space? And sometimes, it’s as simple as consistency and volume.”For more from Kyle Milan...
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Wanted: small niche players. Space available

Consider your options well As a small business, are you alone, doing your thing, providing a great product in the metalworking or surface treatment industries? Do you think anyone else in the whole world shares some of the same challenges? Are they also trying to keep “clean” (let alone “green”) while using advanced chemical lubricants, cleaners and strippers? Small industrial niche businesses ...
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Use these 6 tools to tap in and listen to the social media marketplace.

Plot your objectives and strategy. You didn’t become successful in the metal business by jumping into it with some vague notion of how the business works. I’d advise you to handle the topic of Social Media (SM) the same way. It could be hazardous to jump in without some knowledge of the medium; it’s tools and the marketplace. After all we don’t want to embarrass ourselves. But I also urge you t...
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Plan social media strategies like any other major initiative

More than your reputation is at stake, take it a step at a time Social media is a revolutionary means for connecting with customers, prospects, vendors, partners, even co-workers and recruits. This is important because it means you are now connected in ways never before seen. Your company is becoming more and more transparent, whether you want it or not. With blogs, chat rooms, email, text, and to...
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Business purchasers are using more social media channels

Learn how to be strategic, creative and the wiser By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil...
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Move prospects to preference—a best practice for conversion

Focus your limited sales and marketing resources on the primary objective Do you know where your next customer will come from? By understanding what stage in the buying process your audience occupies at any given time you can convert more of them to customers more efficiently. This is market segmentation 101. A primer for any industrial business offering niche products and services including meta...
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