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marketplace

Use these 6 tools to tap in and listen to the social media marketplace.

Plot your objectives and strategy. You didn’t become successful in the metal business by jumping into it with some vague notion of how the business works. I’d advise you to handle the topic of Social Media (SM) the same way. It could be hazardous to jump in without some knowledge of the medium; it’s tools and the marketplace. After all we don’t want to embarrass ourselves. But I also urge you t...
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Business purchasers are using more social media channels

Learn how to be strategic, creative and the wiser By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil...
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