perception Archives

Collaboration—critical, but attractive choices

Call it what you like but relationships where collaboration thrive is a one-plus-one equals-three proposition. Task by task, you can achieve shared goals that are more meaningful within your company, more valuable to your customers and more strategic within the supply chain. Companies that want to grow seek the competitive advantage gained from collaborative efforts. They see the disruptive comple...
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Plan social media strategies like any other major initiative

More than your reputation is at stake, take it a step at a time Social media is a revolutionary means for connecting with customers, prospects, vendors, partners, even co-workers and recruits. This is important because it means you are now connected in ways never before seen. Your company is becoming more and more transparent, whether you want it or not. With blogs, chat rooms, email, text, and to...
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Business purchasers are using more social media channels

Learn how to be strategic, creative and the wiser By any reasonable measure, business-to-consumer (B2C) companies spend more time and resources on marketing than any of us in business-to-business (B2B). As a group B2C is also arguably better at it as well. So what can we learn from B2C marketers? I can tell you it is not the size of the “spend” but rather the choices you make to ultimately buil...
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How well do you attract and keep customers?

Efficiency is key to sustainability. Avoid common mistakes. If you haven’t thought about where your next customer is coming from you may be risking your business on out-dated hunches. The only assumption a small business needs to make is that its audience knows what its options are and you need to be keeping them happy like there’s no tomorrow. When battles are fought just keeping your head above ...
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Move prospects to preference—a best practice for conversion

Focus your limited sales and marketing resources on the primary objective Do you know where your next customer will come from? By understanding what stage in the buying process your audience occupies at any given time you can convert more of them to customers more efficiently. This is market segmentation 101. A primer for any industrial business offering niche products and services including meta...
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