Big innovation idea creates more of less
Profits could be attainable from unimaginable volumes Thinking small in large volumes—the essence of “sachet marketing”—yet never losing brand focus, could open up entirely new markets for many of the worlds B2B (and B2C) manufacturers and service providers. If you can identify customers who are willing but perhaps cash strapped, think micro-loans and contracts, think mini-sizes, mini-volumes, thi...Read More