surface treatment Archives

Industrious Podcast Episode 9: Henkel’s Joelle Bondy On Her Lifelong Career In A Male-Dominated Industry

What started out as a job to make some money during college turned into a career. Joelle Bondy on her lifelong career with Henkel, working in a male-dominated industry, and what’s kept her there. “I’ve been here 21 years and I learn something new every single day. I don’t know if everyone can say that with their job.” For that and more, tune into episode 9 of The Industrious Podcast.
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Wanted: small niche players. Space available

Consider your options well As a small business, are you alone, doing your thing, providing a great product in the metalworking or surface treatment industries? Do you think anyone else in the whole world shares some of the same challenges? Are they also trying to keep “clean” (let alone “green”) while using advanced chemical lubricants, cleaners and strippers? Small industrial niche businesses ...
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Move prospects to preference—a best practice for conversion

Focus your limited sales and marketing resources on the primary objective Do you know where your next customer will come from? By understanding what stage in the buying process your audience occupies at any given time you can convert more of them to customers more efficiently. This is market segmentation 101. A primer for any industrial business offering niche products and services including meta...
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