team Archives - Accessa

The Intrinsic Value of Brand Representations

In an era where visual clutter vies for our attention, the intrinsic value of brand representation extends far beyond a mere logo or an aesthetically pleasing color scheme. It encapsulates ethos, promises, and an unspoken contract between the company and its clientele. It is, in the truest sense, the lifeblood of any enterprise that aspires to last, to resonate, and to endure. Building Beyond t...
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Delegate Without Delegating

By Mike Bensi, Consultant and Founder at Bensi & Company Delegation was once described to me as the ability to share the workload without passing the buck. While I typically see leaders understand the importance of sharing tasks and responsibilities, I tend to hear: "It will take too much time." "I can do it faster. " "If there is a mistake, it is my name on the line. " The t...
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Etch your social media strategy policy in steel

Devise objectives that fit culture to ensure success Social media is good news for the industry; we just don’t know it yet. Consider this trifecta of change 1) traditional marketing costs are out the window—social marketing media is virtually free 2) social media allows complete control of our messages—publishing our own content, when and where we want, and 3) social media helps us to cultivate re...
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